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How to Create Marketing Campaigns with Instagram

  • Canning River Eco Education Centre (CREEC) Corner Kent St & Queens Park Rd Wilson, WA 6107 Australia (map)

INSTAGRAM WORKS BEST WITH A SUBTLE BUT TARGETED SELLING AND WELL-THOUGHT-OUT STORY DEVELOPMENT.

Use a creative approach to generate leads and traffic to your point of sale.

In this workshop you will learn how to:

  • Design a Campaign story arc
  • Brainstorm ideas to help your story stay on point
  • Create product set-ups and layouts that appear ‘organic’
  • Write great copy (captions) which encourage those click-throughs
  • Include influencers effortlessly in your story
  • Increase your visibility through ‘brand alignment’
  • Make your Paid Promotions more effective

Pre-requisites: 

  • Fully charged laptop, phone and/or tablet
  • Existing brand account on Instagram (ie Facebook Page not a personal Profile)
  • Have connected your Facebook Page and Instagram accounts
  • Phone/tablet charger
  • Please note this workshop is not suitable for beginners

Cost: 

  • Free

Mel Anastas.jpg

Mel Anastas - Do Re Media

Mel Anastas is one of two Company Directors at Do Re Media. Her specialist areas with DRM lie in “digital strategy and community-building for brands” through great content production, with an array of skills that include photography, video production and website development.

Mel is currently working as the Digital Content Strategist for a number of large-scale community events, art galleries, local bands, small businesses and community groups, and also delivers Community Workshops and Digital Auditing for local government.

 
Earlier Event: March 16
Marketing your Business