Selling online is one of the largest growth areas in small business. The barriers to start an online business are very low. You will learn what platforms are good to sell online. Find the secrets to identifying what your customers are looking for when buying online and key insights into the e-commerce fundamentals.
This Workshop will provide participants with insights and information across the following areas:
- What is e-commerce
- What platforms are best to use
- Payment options
- Working on your unique selling proposition
- Competitor analysis
- Customer persona creation
- Marketing strategy
- Key fundamentals of e-commerce
Innovative Learning - Book quickly as numbers are strictly limited!
This workshop is funded by the Small Business Development Corporation through its Business Local service. For free advice and guidance on starting and growing your business visit smallbusiness.wa.gov.au
Aaron Kanters - The Digital Broker
Aaron is relatively new to business but has 11 years’ experience in agency life. He has had many roles within agency life and ended up as Head of Design at a large agency in Perth, where he ran a team of Designers and Developers and Digital Marketing experts. Aaron works with a large variety of businesses, ranging from SME to large businesses across different industries. Being in business in the last 3 years has exposed Aaron to how little is understood in the digital marketing space. He stood back and asked the question "what are you marketing and why?".
Aaron does not claim to be a wizard and certainly has as a hands-on approach to business. He gets ingrained in what each business does and finds out what is important to their customer base and how to market to that.