Regional NEIS Business is tasting
the fruit of hard work.
After many months of preserving, bottling and labeling her products, Paula Green has launched her NEIS business Mertle's Majic Homegrown Syrups by opening up a shop in the Shed Markets near Busselton. On her first day of trade she was delighted by the number of positive comments from customers - "On my first day open for trade, I made sales over and above what I'd hoped for and got so much love and support ...even a surprise bunch of flowers!"
Paula always dreamed of owning her own business, however it wasn't until she was accepted onto the New Enterprise Incentive Scheme (NEIS) that she finally felt ready to launch her range of home-made products. After completing 3 weeks of certified business training online, Paula was equipped with the skills and knowledge she required to take her idea and turn it into a reality. During the training she was able to create a viable business plan that included her market research, customer segmentation, risk minimization plan, 12 month marketing strategy and projected business financials. It was also a great opportunity to build support networks with other like-minded entrepreneurs from regional areas right around Western Australia.
It has been three months since she completed the training and Paula has worked tirelessly to create 15 types of delicious syrup products - with flavours ranging from Brilliant Blood Orange to Groovin Ginger and Lemongrass. Paula is passionate about sustainability and tries to source the majority of her fruit from local orchards which have excess produce, some of which is slightly blemished and would usually be thrown out - but instead she collects it to use in her homemade syrups. She also is a regular beachcomber who turns flotsam and jetsam into eye-catching artworks such as sea rope bowls.
Check out her facebook page https://www.facebook.com/mertlesmajic/