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Growth Owner - Marketing for Growth

  • Business Foundations Fremantle, 6160, WA Australia (map)

BRAND STRATEGY AND BUSINESS PERSONALITY

  • What is your value proposition?
  • How does marketing strategy relate back to the business strategy?
  • How to assess the value of your brand, maximize its potential, and use it to better develop, sell, price, and market your products and services
  • How to integrate your market research into an understanding our your current and prospective customer – the needs, habits and desires of your current and prospective customers.  
  • Integrate your brand - branding extends to every aspect of your business how you answer your phones, what your people wear, your e-mail signature, your business environment everything.

Marketing Products

  • Understand common promotional tools and selecting the most effective mix for your business
  • Predictable marketing funnel
  • Methods of direct selling, customer service and customer management
  • Use of partnerships to massively increase your reach
  • Referral strategies to create steady flow of customers

Marketing  Services

Content marketing channels:

  • Robust social media marketing strategy that creates high quality leads and more sales

Create compelling on-line content

  • How do e-commerce and social media affect your business plan and costs
  • Use of Video on web page and social media to increase your reach and connect with consumer
  • Basic issues involved in website design, Pros and cons of building or buying a site, High converting landing pages that generate leads
  • Growing an on-line community
  • Staff training – do your staff need training to achieve your marketing strategy?
  • How to manage your work/ life balance in an ‘always on, always connected ‘world
  • Importance of on-line security plan – cybersecurity

Learning Outcomes

Understand how to create a strategic marketing plan that is consistent with your sales targets and overall business goals.

Articulate and communicate a clear value proposition. Understand the marketing tools that are most appropriate for your customers and your products and services to drive growth.