Growth Manager - Marketing Strategies

What is your value proposition?
Understanding the basic product positioning
Importance of the marketing mix
Product life cycle and how it affects marketing decisions
Objective of marketing – for example improve sales/ profit or performance, launch new product, maintain or improve market share, increase awareness of product or service, test a product or service
Where will the growth come from/ How will the marketing activity drive growth?

Business to Business (B2B) Marketing

Understand common promotional tools and selecting the most effective mix for your business
Predictable marketing funnel
Methods of direct selling, customer service and customer management
Use of partnerships to massively increase your reach
Referral strategies to create steady flow of customers

Business to Consumer (B2C) Marketing – Digital Marketing Strategies

Basic issues involved in website design
Pros and cons of building or buying a site
High converting landing pages that generate leads
Use of Video on web page and social media to increase your reach and connect with consumer
Create compelling on-line content
How do e-commerce and social media affect your business plan and costs
Growing an on-line community
Robust social media marketing strategy that creates high quality leads and more sales
Staff training – do your staff need training to achieve your marketing strategy?
How to manage your work/ life balance in an ‘always on, always connected ‘world
Importance of on-line security plan – cybersecurity

Learning Outcomes

Understand how a strategic marketing plan maps to sales targets and overall business goals.

Articulate and communicate a clear value proposition.

Understand the marketing tools that are most appropriate for your customers and your products and services and to drive growth.