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Growth Manager - Marketing Strategies

  • Business Foundations Fremantle, 6160, WA Australia (map)

BRAND STRATEGY & BUSINESS PERSONALITY

  • What is your value proposition?
  • Understanding the basic product positioning
  • Importance of the marketing mix
  • Product life cycle and how it affects marketing decisions
  • Objective of marketing – for example improve sales/ profit or performance, launch new product, maintain or improve market share, increase awareness of product or service, test a product or service
  • Where will the growth come from/ How will the marketing activity drive growth?

Business to Business (B2B) Marketing

  • Understand common promotional tools and selecting the most effective mix for your business
  • Predictable marketing funnel
  • Methods of direct selling, customer service and customer management
  • Use of partnerships to massively increase your reach
  • Referral strategies to create steady flow of customers

Business to Consumer (B2C) Marketing – Digital Marketing Strategies

  • Basic issues involved in website design
  • Pros and cons of building or buying a site
  • High converting landing pages that generate leads
  • Use of Video on web page and social media to increase your reach and connect with consumer
  • Create compelling on-line content
  • How do e-commerce and social media affect your business plan and costs
  • Growing an on-line community
  • Robust social media marketing strategy that creates high quality leads and more sales
  • Staff training – do your staff need training to achieve your marketing strategy?
  • How to manage your work/ life balance in an ‘always on, always connected ‘world
  • Importance of on-line security plan – cybersecurity

Learning Outcomes

Understand how a strategic marketing plan maps to sales targets and overall business goals.

Articulate and communicate a clear value proposition.

Understand the marketing tools that are most appropriate for your customers and your products and services and to drive growth.

 

 

 

Earlier Event: June 21
Growth Owner - Marketing for Growth
Later Event: July 19
Growth Manager - Business Systems